Your New Favorite Three Letter Word
You’re going to ace this quiz, I know you are: What’s the single most profit-generating word in advertising? A. FreeB. SexC. You You guessed it! C. You. You can’t help …
Donor-Centric But Still Sincere
The other day my friend showed me a piece of mail she received from an anti-human trafficking organization that she donates to. The main headline screamed: “The Murder Conviction That …
What’s Your Problem?
From the dawn of time, storytellers have known that a good story starts with a problem.
PopPop’s Legacy
My grandfather, “PopPop,” had plenty of money but wore the same Wal-Mart swim trunks for a decade. He loved to sing but couldn’t carry a tune in a bucket. He …
Writing Rules You Can Break
Here’s an irony I’ve noticed writing for nonprofits: Most of the development folks I’ve met are wonderful, kind-hearted people. And you are excellent communicators in person. You build relationships, inspire …
What’s Your CTA?
Pop quiz! What does CTA stand for? A. Charitable Trust Annuity B. Chicago Transit Authority C. Call To Action Okay, trick question. C is the real answer. But if you …