articles

Legacy Donor Thank Yous

You know how important donor thank-you letters are. You’ve heard the stats about how donors give more when they feel appreciated. You’ve read the studies on how donors increase their …

Writing Rules You Can Break

Here’s an irony I’ve noticed writing for nonprofits: Most of the development folks I’ve met are wonderful, kind-hearted people. And you are excellent communicators in person. You build relationships, inspire …

What’s Your CTA?

Pop quiz! What does CTA stand for? A. Charitable Trust Annuity B. Chicago Transit Authority C. Call To Action Okay, trick question. C is the real answer. But if you …

The L-Word

I’ve been thinking about the origin of words recently. It started with finding out that the word ‘priority’ was—for at least 600 years—singular. As in, one. One priority. The very …